Brew Tang Clan is a hypothetical beer launch and branding project that was inspired by one of my favourite artists, the Wu-Tang Clan. This initially started off as a shirt design for fan art, but I elaborated on the idea to construct a complete beer launching campaign and brand identity.
This project encapsulates many of the themes that the Wu-Tang Clan hold present throughout their music, primarily drawing inspiration from old kung-fu movies from the 70’s, while maintaining a modern and stylistic approach.